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Newsletter ArchiveHow to Write a Killer Blog Post or How Not to Suck at Blogging Several times this week I have been asked about blogging, in particular, how to write a good blog post. It seems as though my inquiring bloggers are suffering from Goldilocks Syndrome - some people thought their posts were too long, others too short. Some people thought their posts were too formal, others too casual. I've compiled this list - Blogging 101 - to break down the anatomy of a post and offer my blogging advice to help you become a better blogger. Continue reading » 10 Great Twitter Aps for Your Business Twitter is a social networking / micro blogging service which allows its users to send and read short messages, or "tweets." Twitter started out as a platform for people to share their unstrung pearls of wisdom but has quickly evolved into an important tool that can allow businesses to maintain contacts, share quick info with customers, and grow their client base. Continue reading » How Your Business Can Benefit From Blogging Blogging has come a long way. What started off as a seemingly self-indulgent medium used by people with an endless capacity to write about themselves, has evolved into a powerful communications tool used by a wide range of people and industries. Having a blog is a great way to quickly add fresh content to your website, further establish yourself in your field, and drive more traffic to your existing website. Continue reading » Selling Yourself Online... With Great Website Copy Next to designing the perfect website, one of the biggest challenges people have with their site is writing great sales copy. When a visitor comes to your website, they usually have a problem and are looking for someone to help them. That problem can be networking their office or finding the perfect party planner. Either way, they need you. They just don't know it yet. That's where your sales copy comes in. Continue reading » Website Usability: Converting Traffic to Sales A visitor comes to your site because they have a problem and they need to quickly determine if you offer the best solution so you want to avoid anything that hinders this process. Here are a few common mistakes to avoid. Continue reading » I visited a client yesterday to talk to them about search engine optimization for a large Movable Type blog. They have a blog where several bloggers are writing content for them on a daily basis and wanted to know of ways to improve their SEO ranking. I don't think the average blogger thinks much about search engine optimization when they're writing their posts so I came in to fill in some blanks for them. I write for a few blogs on a daily basis and have had really great success with the search engines by following a few basic rules. Continue reading » What Makes a Business Website Successful? Congratulations! You have decided that this is the year you will get your business online with a new website. Here are some tips for developing a successful website for your business. Continue reading » 20 Ways to Promote Your Website One of the biggest misconceptions people have about developing a website is that they believe nobody will ever find it. Unfortunately people buy into this myth. Sure, there are millions upon millions of websites out there but people find them…and even better, they can find yours. Continue reading » Actors, Tips for Building a Website As an actor, the goal of your portfolio website is to get you work. Period. Casting agents and industry people should be able to find your headshots, resume and reel as quickly as possible. A poorly designed website could mean someone else will get your job. Here are ten common mistakes to avoid and what you can do to improve your website usability. Continue reading » Flash Vs. HTML - Pros and Cons We are often approached by clients who ask us to design a website for them using Flash. Often, they do not know the difference between a Flash website and a standard HTML site, but they know they like the animated graphics, slick page transitions and control that Flash offers. In this article we will discuss the pros and cons of having a Flash website. Continue reading »
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